When and how should sources be attributed in different formats (print, online, video)?

• A. On first reference in print/online; in video, show lower-thirds or narration attribution; maintain consistent format and accuracy across formats.
• B. Attribution is only needed in print.
• C. In video, attribution should be at the end only.
• D. Attribution is optional if sources are high-profile.

Answer: (A)

Attribution is about giving credit and letting the audience verify where information comes from, while keeping your reporting honest across different formats. In print and online, you typically introduce the source when you first reference the information—name the author or publication and, if relevant, the date or title—so readers know right away who’s providing the claim. In video, attribution often appears on screen as lower-thirds text or is clearly stated in narration at the moment the source is used. If needed, occasional on-screen captions or a brief spoken credit keeps the source visible without interrupting the flow.

The key is consistency and accuracy across formats: spell names and titles correctly, match the cited source across different mentions, and provide enough information for the audience to locate the source themselves. End credits alone or omitting attribution for high-profile sources undermines trust and transparency, and relying on attribution only in print or online ignores viewers who consume video.