What is the primary purpose of establishing shots in video storytelling?

• A. They establish location and context at the start.
• B. They provide the closing shot.
• C. They replace voiceover narration.
• D. They are used only for B-roll transitions.

Answer: (A)

The opening establishing shot is about orienting the viewer in the space where the story unfolds. Its main purpose is to show location and context at the start, giving a sense of where the action is and how the space relates to what will happen next. This sets geography, mood, and orientation so that when the scene moves in on characters or details, the audience already understands the surroundings and why they matter. It isn’t primarily about ending the story, replacing narration, or serving only as a transition for B-roll; it's about grounding the viewer in the world before the intimate or action shots begin.