What is first run syndication?

• A. The license to broadcast to multiple stations without going through a network
• B. The process whereby new programs are produced for sale in syndication markets rather than for network television
• C. Reruns of older programs for local markets
• D. A block of syndicated sports programming

Answer: (B)

First-run syndication means new, original programs that are created specifically to be sold into the syndication market and aired by local stations without going through a traditional network. This is different from shows that air on a network first and then go into syndication later, and from reruns of older programs that are licensed to stations as second-run or off-network syndication. The process centers on producers delivering fresh content to local stations, often as daytime or syndicated series, and earning revenue from licensing and advertising across markets. That focus on new production sold directly into the syndication marketplace is why this description best captures first-run syndication.