The largest listening audiences of the day occur during which concept?

• A. Drive time
• B. Late night
• C. Weekend mornings
• D. Afternoon lull

Answer: (A)

Drive time is the period when the most people are listening because it aligns with daily commuting. In the morning, many listeners tune in on the way to work, and in the afternoon they’re in their cars on the way home. That steady, routine in-car listening creates the largest audience for the day. Late night tends to have fewer listeners since people are sleeping or winding down, weekend mornings vary but don’t typically match the weekday drive-time audience, and the afternoon lull describes a dip in listening rather than the peak.