O&O in radio refers to?

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Prepare for the Rutgers Introduction to Media Exam. Utilize flashcards and multiple-choice questions with hints and explanations. Ace your exam today!

Multiple Choice

O&O in radio refers to?

Explanation:
O&O in radio means Owned and Operated—stations that the network actually owns and runs. This setup gives the network direct control over programming, branding, and ad sales, since the outlet is part of the network itself rather than being independently owned. The term is used to distinguish these stations from affiliates, which may carry network content but are owned by separate companies. The other options aren’t standard terms for this concept in broadcasting.

O&O in radio means Owned and Operated—stations that the network actually owns and runs. This setup gives the network direct control over programming, branding, and ad sales, since the outlet is part of the network itself rather than being independently owned. The term is used to distinguish these stations from affiliates, which may carry network content but are owned by separate companies. The other options aren’t standard terms for this concept in broadcasting.

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